Kendall Jenner, Gigi Hadid Face Backlash Over Vogue Cover

Vogue's October 2025 cover features supermodels Kendall Jenner and Gigi Hadid, celebrating over a decade of friendship with a western-inspired photoshoot in Wyoming. The editorial highlights their athletic pasts, with Hadid's background in equestrianism and volleyball and Jenner's lifelong dedication to horseback riding, emphasizing how these sports have shaped their personal growth and careers. Despite the positive themes, the cover has received mixed reactions online, with critics calling the styling and concept uninspired, some comparing it to mid-2000s catalog imagery, and questioning Vogue's creative direction. The feature also explores how motherhood and personal priorities have shifted Hadid's focus, whereas Jenner encourages reconnecting with youthful passions for their therapeutic and nostalgic benefits. While Vogue intended to portray the duo's enduring bond and shared history, social media feedback included skepticism toward the magazine's nickname "KenGi" and a sense that the editorial missed the mark for many fans. Overall, the coverage underscores the contrast between Vogue's celebratory intent and the divided public reception.