Coolcation Trend Changes UK and Europe Travel

Amid intensifying summer heat across Europe, travelers are increasingly seeking cooler holiday destinations and lesser-known 'coolcation' spots both in the UK and abroad. Popular alternatives now include Akureyri in Iceland, Norway's coastline, and Slovenia, all praised for their temperate climates and scenic beauty. In the UK, Frensham Great Pond near London and Polperro in Cornwall are highlighted for their safe swimming and Mediterranean-like charm, respectively. Holyhead in North Wales emerges as an underrated seaside town rich in history and wildlife, while Brighton is noted as the UK's most expensive coastal destination. Across Europe, islands like Folegandros and Crete in Greece attract visitors seeking natural beauty and authentic culture away from crowds. These shifts reflect a broader trend of travelers adapting their summer plans to avoid extreme heat and overcrowding.