Major Hotel Chains Expand Presence in Greece

Major international hotel chains such as Four Seasons, Hilton, Marriott, Accor, and InterContinental are expanding their presence in Greece, focusing primarily on luxury four- and five-star properties. These chains often manage hotels under contracts while ownership remains with third parties, reflecting a common industry model. Hilton and Marriott are each opening five new hotels in Greece, while InterContinental and Accor are also set to launch new units across popular destinations. Additionally, newly established groups and established brands like Wyndham are expressing interest in further expansion within both high-traffic and emerging Greek tourist destinations. This influx underlines Greece's appeal as a prime location for international hotel operators looking to capitalize on strong tourism demand.