Airbnb Expands With Services, Experiences, and App Redesign

Airbnb has introduced a major app redesign as part of its 2025 Summer Release, expanding its platform beyond home rentals. Users can now book Airbnb Services such as personal chefs, massages, fitness training, and spa treatments in 10 categories, available in 260 cities without needing to reserve accommodation. The Experiences feature has been relaunched and rebranded, now offering curated activities and celebrity-hosted events in over 650 cities to encourage group interaction and deeper connections. Most services start at under $50, and providers are required to have significant credentials and experience. These updates position Airbnb to compete more directly with hotels, Tripadvisor, and Booking.com by offering both unique stays and high-end amenities. The expansion is part of Airbnb’s strategy to become a comprehensive travel and lifestyle platform, aiming to attract new users and increase revenue beyond vacation rentals.