Fulham Opens £100M Riverside Stand Offering Premier Hospitality

Fulham Football Club has unveiled its £100 million Riverside Stand, a lavish new development featuring Michelin-star restaurants, luxury lounges, a rooftop pool, hotel, and cinema, designed to create the most opulent match-day experience in English football and operate year-round to improve financial sustainability. The stand offers nearly 2,300 seats across eight tiers with hospitality packages ranging from £2,708 to £20,000, blending football with exclusive leisure and transforming the club's traditional stadium model into a lifestyle destination. While the club’s CEO promotes the space as inclusive, rising ticket prices and a focus on luxury have sparked criticism from long-time fans concerned about the club’s connection to its traditional supporter base. The interior décor changes by floor, evoking themes like a Parisian brasserie and an Orient Express carriage, and the stand provides spectacular views over the Thames and London skyline. Fulham has financed the project partly through a £125 million loan, with total costs estimated to be as high as £350 million, reflecting a major investment by the club's billionaire owner. This development positions Fulham alongside other Premier League clubs seeking to boost revenues by capitalizing on their affluent location and fanbase, despite some fan dissent over the commercialization and accessibility of the new facilities.