Mondelez Expands AI Marketing with Publicis, Accenture

Mondelez International has invested more than $40 million in a generative AI marketing tool developed with Publicis Groupe and Accenture to cut marketing production costs by roughly 30–50%, with executives saying savings could rise if the system produces more elaborate videos. The tool is already creating social media content for Chips Ahoy and Milka and will power Oreo product pages on Amazon and Walmart, and Mondelez says it is far cheaper than traditional animation. Executives expect the system to produce short TV ads in time for the 2026 holiday season and potentially ads for the 2027 Super Bowl. Mondelez is not yet using human likenesses in AI ads, keeps human oversight to vet outputs, and enforces rules banning promotion of unhealthy eating, vaping, over-consumption, emotionally manipulative language and offensive stereotypes. The company said it is also applying AI in research and development to speed flavor and product creation by weeks and to assess cost, nutritional and environmental impacts, reflecting a broader industry push as rival food and beverage companies test AI advertising.