AMD Denies $899 Price Claims for Radeon RX 9070 XT

AMD is preparing to launch its Radeon RX 9070 and RX 9070 XT graphics cards in March following a delay aimed at optimizing the software stack. Reports from a Bulgarian retailer, Gplay, indicated initial pricing estimates of $899 for the RX 9070 XT and $749 for the RX 9070, which AMD has since denied, stating that such pricing was never part of their plan. Despite these denials, the high prices could position the new cards unfavorably against NVIDIA's offerings, particularly the RTX 5070 Ti and RTX 5070, priced at $749 and $549 respectively. The delay and pricing concerns have led to speculation that AMD is struggling to compete effectively in the current market, especially given the low adoption of its previous graphics card series. As the launch approaches, clarity on specifications and competitive pricing will be crucial for AMD to attract gamers and regain market share. The ongoing embargo on sales has left retailers with stock but unable to sell, leading to heightened anticipation among consumers.