Vencanna Ventures Expands with Acquisition in Cannabis

Vencanna Ventures has expanded into the U.S. cannabis market by acquiring The Cannavative Group and securing licenses in New Jersey, marking a significant growth in their operations. Meanwhile, the MJBizCon trade show in Las Vegas is set to attract thousands of cannabis executives, focusing on building business partnerships and exploring new opportunities amidst legislative challenges faced in the industry. This year's conference theme, 'FUEL YOUR FIRE,' emphasizes resilience and the potential for future reforms in cannabis banking and classification. Additionally, cannabis brands are increasingly focusing on customer loyalty as a critical strategy, with companies like Seedless Media demonstrating success through data-driven loyalty programs. These strategies have shown substantial results, including significant increases in customer retention and online sales for various cannabis businesses. As the industry evolves, the integration of personalized experiences into loyalty programs is becoming essential for brand success.