Global Grocery Cost Increases Shift Consumer Shopping Habits

Consumer behavior is shifting in response to rising grocery prices, with people spending less on dining out, particularly at casual and fast-food restaurants, and instead opting for smaller branded treats from supermarkets. Despite price inflation, shoppers are favoring branded groceries over cheaper own-brand alternatives, especially in categories like personal care and confectionary. Retailers have responded with increased promotions and loyalty programs, though some consumers feel the marketing of low prices is overdone, as many prioritize taste and product quality over cost alone. In California, proposed legislation to improve working conditions at grocery store self-checkouts has raised concerns about potential price increases due to added operational costs. Meanwhile, many consumers continue to prefer in-store grocery shopping for its convenience and experience, despite the availability of delivery options. Additionally, a large majority of Irish shoppers are adopting strategies to reduce food waste and stretch their budgets, including using surplus food apps like Too Good To Go, reflecting a broader trend toward smarter, more sustainable shopping amid economic pressures.