Ford Invests $2B in Kentucky Plant for Affordable EV Pickup by 2027

Ford Motor Co. announced a nearly $2 billion investment to retool its Louisville Assembly Plant in Kentucky for electric vehicle production, marking a significant shift from gas-powered vehicles to EVs. The revamped plant will produce a midsize, four-door electric pickup truck set to launch in 2027, targeting both domestic and international markets, and aiming to be affordable with a starting price around $30,000. This initiative is part of Ford's broader strategy to create breakthrough EVs that excel in design, technology, performance, space, and cost of ownership, leveraging a new universal EV platform and production system to improve manufacturing efficiency and reduce costs. Despite the Trump administration's rollback of federal EV purchase incentives, Ford remains committed to its electric future, viewing this transition as a 'Model T moment' that will rejuvenate its U.S. plants with modern manufacturing techniques and secure thousands of jobs. The investment complements a previously announced $3 billion battery factory in Michigan and underscores Ford's commitment to strengthening its domestic supply chain and maintaining competitiveness in the global EV market. CEO Jim Farley emphasized the company's radical approach to innovation and American workforce involvement in this transformative project.