NBA Plans Standalone European League Amid EuroLeague Rejection

NBA Commissioner Adam Silver has expressed interest in establishing a new, standalone European basketball league to capitalize on the sport's growing popularity and commercial potential in Europe. The NBA had previously sought a partnership with the EuroLeague but was rejected as the EuroLeague wished to maintain control of its operations. Silver has been in talks with FIBA and other stakeholders, exploring ways to professionalize and expand the basketball market in Europe. Despite not having formal agreements yet, the NBA is actively pursuing this initiative, seeing it as an opportunity to enhance the global reach of basketball. Silver highlighted the league's experience in operating multiple leagues and the potential to boost investment in the sport. The proposal has sparked discussions within the NBA about expanding its influence internationally, even as domestic expansion in cities like Seattle and Las Vegas remains under consideration.