China Expands Visa-Free Entry to 74 Countries Boosting Tourism

China has implemented its largest visa-free travel initiative, allowing nationals from 74 countries, including major European and Asian nations, to visit visa-free for up to 30 days, aiming to boost tourism and economic recovery post-pandemic. This unprecedented policy has led to over 20 million foreign visitors entering China in 2024 without visas, nearly one-third of all foreign arrivals and more than double from the previous year. The move has significantly revitalized the tourism industry, with travel agencies and tour guides experiencing surges in demand, especially ahead of the 2025 summer holiday season. Despite domestic tourists still predominating at popular sites, businesses are preparing for increased foreign tourist inflows, with some tour guides expanding their services to meet demand. The policy represents a major shift from China's previous stringent visa requirements and is part of efforts to enhance its global soft power and economic engagement. The list of eligible countries continues to expand, with further additions planned, exemplifying China's commitment to reopening and international tourism growth.