Vipshop Reports Q4 2024 Earnings, Sees Revenue Decline

Vipshop Holdings Limited reported its fourth-quarter 2024 financial results, revealing a slight decline in total net revenues to RMB33.2 billion, down 4.2% year-on-year, but exceeding Wall Street expectations. The company achieved adjusted earnings per ADS of 78 cents, surpassing the consensus estimate, which led to a significant surge in its stock price. Active customers decreased to 45.7 million, and total orders fell to 217.5 million, indicating challenges in customer retention. Despite these setbacks, Vipshop's gross merchandise value (GMV) remained stable, and the company emphasized its strategic focus on off-price offerings and shareholder value through share repurchases. Looking forward, Vipshop anticipates first-quarter revenues to decline slightly, but remains optimistic about its long-term growth strategy. Overall, the results reflect a resilient performance amid a challenging market environment.