Amazon Prime Day Sparks Surge in Gaming, Beauty Tech Sales

Amazon's Prime Day 2025 continues to showcase a diverse range of popular products, from beauty to gaming. L'Oreal's True Match Tinted Serum, favored by beauty insiders for its lightweight, hydrating formula and natural finish, is available at its lowest price yet, making it a top summer makeup pick. In gaming, the Alienware Pro Wireless Gaming Headset offers premium audio quality and noise-cancelling microphone features at a significant discount, earning praise as a daily favorite among gamers. Physical video games and Nintendo products are experiencing a resurgence, with the Switch 2 and its accessories climbing sales charts, signaling sustained interest in owning physical copies despite the rise of digital gaming. Surprisingly, retro gaming remains strong as well, evidenced by the popularity of a Nintendo Wii HDMI adapter that simplifies connecting the classic console to modern TVs, though with modest image quality improvements. These trends illustrate Amazon Prime Day's blend of modern tech appeal and nostalgic gaming interest across multiple consumer categories.