Horror Genre Sees Global Popularity Surge in 2025

The horror genre is experiencing a renaissance in 2025, with significant box office success and increased engagement on platforms like TikTok, signaling a broad and growing interest in both films and literature. Stephen King has praised the largely overlooked psychological horror film The Rule of Jenny Pen, highlighting its strong performances and potential cult status after its release on Shudder. Alongside cinema, horror literature is thriving, with editors from The New York Times Book Review and Book Riot spotlighting standout horror books of 2025, including fresh takes on classic tales and contemporary thrillers. Events such as the Spec-Fic Midsummer Spectacular foster discussions around horror and speculative fiction, reflecting the genre’s vibrant community and diverse storytelling. Industry experts and fans alike recognize this year as particularly strong, blending new releases, sequels, and innovative narratives that appeal to a wide audience. This surge in popularity is attributed to a decade-long build-up, supported by critically acclaimed works from studios like A24 and Blumhouse, ensuring horror remains a staple of entertainment.