Reebok Partners with Bryson DeChambeau in Golf

Reebok has announced a long-term partnership with professional golfer Bryson DeChambeau and his LIV Golf team, Crushers GC, marking the brand's re-entry into the golf apparel and footwear market. DeChambeau will serve as the official face of Reebok Golf, with the new Nano Golf performance shoe set to debut in March 2025 alongside a full range of team apparel. The Crushers GC team, which includes notable players like Paul Casey and Charles Howell III, has achieved significant success in the LIV Golf League, including winning the 2023 Team Championship. DeChambeau expressed pride in partnering with Reebok, highlighting a shared vision to modernize the sport and enhance its visibility globally. Reebok's CEO emphasized the brand's commitment to innovating within the golf space, aiming to attract a younger audience through accessible products. The collaboration aims to redefine golf culture and bring a fresh approach to the game.