Hyundai Freezes U.S. Vehicle Prices Amid Tariffs

In response to the recent 25 percent tariffs imposed on imported vehicles by the Trump administration, Hyundai Motor America has announced a price freeze on all new vehicles sold in the U.S. until June 2. This initiative, part of their Customer Assurance program, aims to provide consumers with stability amidst rising costs and uncertainty in the automotive market. Hyundai executives emphasized their commitment to maintaining prices to support American consumers and continue their sales momentum following a strong first quarter. The automaker also reiterated its significant investment plans in the U.S., pledging $21 billion from 2025 to 2028 to expand manufacturing and create jobs. Ford has similarly launched a pricing program in response to the tariffs, underscoring the industry's shift to adapt to the new economic landscape. Hyundai's decision reflects its strategy to prioritize the U.S. market, where over 20 percent of its global sales occur.