Verano Opens 81st MÜV Dispensary in Florida, Enhancing Cannabis Retail Presence

Verano Holdings Corp. has expanded its footprint in Florida with the opening of its 81st MÜV dispensary in New Smyrna Beach, marking its 155th location nationwide. The new dispensary is strategically situated in Volusia County, complementing existing MÜV locations in Orange City, Ormond Beach, and Port Orange, and aims to serve the region’s 600,000 residents. The launch coincides with the 420 'high holiday,' during which Verano is offering significant statewide promotions, including up to 50% off storewide and daily deals on popular cannabis brands. The company’s active operations now span 13 states, with 15 cultivation and processing facilities and over 1.1 million square feet of cultivation capacity. Verano’s expansion is part of a broader strategy to enhance its market position in Florida, with further product launches and dispensary openings planned for 2025. Despite this growth, the company continues to face profitability challenges, resulting in a neutral outlook from financial analysts.