Muzz Hosts First In-Person Matchmaking Event in Lahore

In Lahore, Pakistan, dozens of young singles attended an event organized by the UK-based matrimonial app Muzz, marking a significant step towards modern matchmaking in a country where marriages are traditionally arranged by parents. The app, designed with Islamic etiquette in mind, allows Muslim users to meet potential partners in person while maintaining cultural values, such as the option to blur photos and have chaperones present. Despite the stigma surrounding dating apps in Pakistan, approximately 100 attendees participated, with some expressing hope for finding a spouse. Users like Aimen and Moaz shared their experiences of using the app, noting that while they receive matches, there are differing expectations regarding family involvement in the early stages of relationships. Muzz has over 1.5 million users in Pakistan, its second-largest market after Morocco, reflecting a growing trend of challenging traditional matchmaking norms in the country.