Crumbl Cookies Explores Nearly $2 Billion Sale

Crumbl Cookies, the rapidly expanding cookie franchise founded in 2017, is reportedly exploring a sale that could value the company at nearly $2 billion, including debt. This potential transaction is being facilitated by investment bank North Point and aims for a valuation exceeding ten times its estimated annual earnings before interest, taxes, depreciation, and amortization (EBITDA) of around $150 million. Since its inception, Crumbl has grown to nearly 1,100 locations across North America, becoming a cultural phenomenon particularly among dessert enthusiasts and younger consumers. The brand is known for its distinctive pink boxes and innovative rotating weekly cookie flavors, which have garnered a significant following on social media platforms like TikTok. The interest from private equity firms mirrors a broader trend of investing in franchise operators, as seen with recent acquisitions in the sector. Despite facing challenges such as sales declines and layoffs, Crumbl's strategic positioning in the market remains strong, signaling potential investor confidence in scalable food franchises.