Bulgarian Medical Tourism Potential Discussed at Congress

Alacati, a charming and affordable Aegean town in Turkey, has become a favored summer retreat for locals, offering a vibrant atmosphere comparable to Mykonos but at significantly lower prices. The beach clubs in Alacati, such as Before Sunset, provide a welcoming environment with reasonable costs for loungers and dining, emphasizing a relaxed vibe. Meanwhile, on a different Mediterranean island, the One&Only hotel on Tinos offers luxurious accommodations and exquisite dining, marking the island's first luxury hotel presence. Bulgaria is also gaining attention for its spa tourism, with over 35% of adults participating in various health tourism activities. However, the rise of mass tourism in Spain is causing tension between tourists and locals, as increased visitor numbers lead to overcrowding and rising living costs, sparking anti-tourism protests. This situation highlights the need for sustainable tourism practices to balance economic benefits with local well-being.