LIV Golf Plans Global Expansion Despite Criticism

Scott O'Neil, the new CEO of LIV Golf, has made ambitious plans to expand the tour globally, particularly following the success of the Adelaide event which attracted over 100,000 fans. He aims to elevate the Australian Open and establish new events in Asia, including China and Japan, while exploring collaborations with the LPGA. Despite his bold claims that LIV hosts the best players outside of majors, critics point out discrepancies, with only a few LIV players ranked in the world's top 50 according to Data Golf. O'Neil's remarks about the superiority of LIV appear to be a strategic move to boost the league's profile, even as the league lacks OWGR points. The tour is set to grow its presence with new locations planned for Mexico City and South Korea in 2025.