Joey Essex Joins Big Brother in Promotional Role

Joey Essex, known for his reality TV appearances, will feature in the new series of Big Brother, though not as a contestant, much to the dismay of fans. Many viewers expressed their frustration on social media, feeling overwhelmed by his frequent TV appearances, as he recently appeared on Love Island and Selling Sunset. Despite announcing a break from reality TV, Joey's involvement in Big Brother is confirmed, primarily as a promotional role. ITV bosses are excited about his participation, considering his reality TV experience an asset to the series. Joey will present to the housemates, leveraging his reality TV insights, and he appears in a video ad with Chelsea Lazkani.