Beyonce Wins Trademark for Blue Ivy Name

Beyoncé has successfully secured the trademark for her daughter Blue Ivy’s name after a protracted 12-year legal struggle, enabling her to protect Blue Ivy's brand amid recent controversies surrounding her husband Jay-Z. The trademark was granted following a challenge against a Wisconsin boutique that had used the 'Blue Ivy' logo but did not oppose Beyoncé's application. Blue Ivy, who is turning 13 soon, has already made a name for herself in the entertainment industry, including performing alongside her mother and narrating a best-selling book. PR expert Grayce McCormick noted that this move highlights Beyoncé's strategic approach to personal branding and legacy building for her daughter. The trademark will allow Beyoncé to cover a wide array of products under Blue Ivy's name, potentially generating significant revenue. This development reflects Beyoncé's commitment to shielding her family's interests and fostering her daughter's future in the entertainment industry.