AEW CEO Tony Khan Focuses on AEW Amid WWE Texas Counter-Programming

AEW All In Texas 2025, scheduled for July 12 at Globe Life Field in Arlington, is set to be AEW's biggest US show, coinciding with WWE's counter-programming efforts featuring NXT Great American Bash and Saturday Night’s Main Event, which will include Goldberg's retirement match. AEW President Tony Khan remains unfazed by WWE's scheduling, emphasizing his focus on delivering the best event for AEW fans and highlighting the strength of AEW's wrestling roster. Khan also discussed AEW's growth in traditional TV viewership, noting a 25% increase for 'Collision' on TNT and a 6.5% rise for 'Dynamite' on TBS compared to late 2024, with significant growth in the key 18- to 24-year-old streaming demographic. Despite some year-over-year viewership declines, AEW is benefiting from its streaming presence on HBO Max, which complements its cable ratings. Khan's strategy is to maintain AEW's visibility across multiple platforms amid a competitive media landscape dominated by WWE. The weekend of July 12-13 will thus showcase a major wrestling showdown between AEW and WWE, marking a notable moment of competition reminiscent of historic wrestling eras.