Italy Named Top Global Luxury Destination for 2025

Italy has been recognized as the top global destination for luxury tourism in 2025, highlighted at the ILTM Latin America event, with Rome outperforming cities like London and Tokyo, and Italy also leading as the preferred honeymoon and shopping tourism destination. In 2024, over 4 million American tourists visited Italy, contributing significantly to the country's tourism revenue, especially through shopping, which remains a key activity for U.S. travelers. The luxury tourism sector in Italy is supported by a diverse shopping landscape, including outlet villages, historic shops, and renowned shopping streets, reflecting Italy's deep commercial traditions and craftsmanship. Globally, shopping tourism is expected to reach $327.8 billion by 2027, with Italy's share directly adding over €2.5 billion to its GDP. This surge reflects broader trends in luxury travel, where destinations are increasingly valued for their comprehensive cultural and retail experiences. The report underscores Italy's continued appeal to American and international luxury travelers, driven by its blend of culture, shopping, and hospitality.