Interest Grows in No- and Low-Alcohol Beverages

Recent studies indicate a significant rise in the popularity of no- and low-alcohol beverages, particularly among millennials, coinciding with trends like Dry January. According to the IWSR, the number of no-alcohol consumers surged by 61 million between 2022 and 2024, while low-alcohol drinkers grew by 38 million across ten key countries, including the U.S. and U.K. Sales of no-alcohol beverages are projected to increase by $4 billion by 2028, driven by health-conscious consumers and improved product quality. In the U.S., a Beer Institute survey found that 60% of Dry January participants view low- and no-alcohol beer as essential for moderation, reflecting a broader shift in consumer preferences. Meanwhile, in the Netherlands, alcohol-free beer sales reached 7% of the market in 2023, highlighting a growing acceptance of these options among younger generations and a focus on healthier lifestyles. Experts suggest that the rise of no- and low-alcohol drinks will coexist with traditional alcoholic beverages, offering consumers more choices.