Fox Nation Secures Exclusive Live Broadcast Rights for Professional Bull Riders Friday Series

Fox Nation is making its first entry into live sports broadcasting by partnering exclusively with the Professional Bull Riders (PBR) Camping World Team Series to air the “PBR Friday Night Live” series starting August 8, with weekly broadcasts continuing through October 24. The partnership also includes the launch of season two of the reality series “Last Cowboy Standing” on July 11, which follows amateur bull riders competing for a chance to join a PBR team. PBR features teams competing in five-on-five matchups with riders from various states, and the sport boasts a passionate fan base and over 1,000 riders competing in more than 200 events annually. Fox Nation president Lauren Petterson highlighted the uniqueness of PBR and its fit for the platform’s viewer experience, while PBR CEO Sean Gleason emphasized the strong partnership and the audience’s enthusiasm for Western sports content. This deal represents Fox Nation’s first sports rights agreement and reflects its strategy to diversify programming beyond its established conservative lifestyle content. The broadcasts will culminate with the league’s championship opener at T-Mobile Arena in Las Vegas.