TikTok influencer Nara Smith has partnered with luxury brand Marc Jacobs for a viral ad where she humorously creates a red tote bag from scratch using flour, eggs, and red food dye. The 42-second video, shared on Marc Jacobs' TikTok, showcases Smith's signature cooking style, leading her to declare the finished bag tastes better than store-bought versions. The campaign has been well-received, generating over two million views and numerous positive comments praising the collaboration as ‘the collab of the century’. However, Smith has faced criticism for allegedly copying another content creator's similar concept. Despite this, the ad's creativity and Smith's unique approach have solidified its success in the realm of social media marketing. Marc Jacobs has been recognized for its innovative advertising strategies, further enhancing the visibility of both the brand and Smith.