Adidas Reports Consumer Contact Data Breach via Service Provider

Adidas disclosed a data breach involving an unauthorized external party accessing consumer contact information through a third-party customer service provider. The compromised data did not include passwords, credit card details, or other payment information. Upon discovery, Adidas took immediate steps to contain the breach and launched a thorough investigation with the assistance of leading information security experts. The affected data primarily pertains to consumers who had previously contacted Adidas's customer service help desk. The company is currently notifying potentially impacted customers and law enforcement authorities to address the situation. Adidas emphasized its commitment to resolving the incident and safeguarding customer information.