Eva Longoria Joins Ryan Reynolds in La Equidad Investment

Eva Longoria has joined Ryan Reynolds and Rob McElhenney in acquiring a 99 percent stake in Colombian soccer club La Equidad for over $30 million, marking her entry into the world of sports ownership. The investment group also includes notable figures like Justin Verlander and Odell Beckham Jr., and follows Reynolds and McElhenney's previous ownership of Wrexham and involvement with Mexican club Club Necaxa. Longoria expressed her excitement about the storytelling potential in soccer, highlighting the drama of the sport as akin to a soap opera, with each player and team having a unique narrative. She aims to leverage her platform to increase media coverage and sponsorships for La Equidad. McElhenney emphasized the unique appeal of all three clubs and the role of globalization in expanding their fanbases. Additionally, plans for a new 5,500-capacity Kop stand at Wrexham's stadium have been revealed, showcasing the growing ambitions of their ownership group.