Tracy McGrady Re-Signs with adidas, Revives ABCD Camp

Tracy McGrady, the basketball Hall of Famer and one of adidas' most iconic athletes, has re-signed with the brand after a split that began around 2022-2023. McGrady originally signed with adidas in 1997, including a $100 million lifetime contract, and released six signature sneakers that were highly influential in the early 2000s. The renewed partnership will include reissues of classic T-Mac sneakers and a collaborative effort with adidas and Sonny Vaccaro to revive the ABCD Camp, a youth basketball development program where McGrady was first discovered. McGrady expressed that adidas has always felt like family and looks forward to inspiring the next generation, while adidas celebrates his lasting legacy and influence on basketball culture. This reunion marks a significant return for both McGrady and adidas, highlighting their shared history and future plans to impact the sport and sneaker culture. The partnership is seen as a celebration of McGrady's career and a push to elevate adidas Basketball's presence alongside current stars.