PopUp Bagels Expands to Boston with Celebrity Backing

PopUp Bagels, an award-winning bagel chain known for serving whole, unsliced bagels with a variety of unique schmears, has opened its first location in Boston. Originating from New York and Connecticut, the chain has gained popularity with its 'Grip, Rip and Dip' approach, emphasizing fresh, hot bagels served straight from the oven. As part of its expansion, PopUp Bagels plans to enter the Southeast U.S. market, with a focus on North Carolina, backed by celebrity investors like Paul Rudd and Michael Phelps. The chain has secured $8 million in funding to support its growth strategy. Boston's Seaport location will offer unique flavors, including the TikTok-famous Grillo’s Pickles Pickle de Gallo schmear. The brand continues to gain recognition, having been named Brooklyn's BagelFest Best Bagel and praised by The New York Times.