GapStudio Fall/Winter 2025 Campaign Features Gwyneth Paltrow Apple Martin

GapStudio's Fall/Winter 2025 Collection 03 features a 38-piece capsule that blends the romanticism of the 1960s with the minimalism of 1990s New York, showcasing sculptural denim, satin slips, tailored shirtdresses, and vegan patent leather jackets. The campaign stars Gwyneth Paltrow and her daughter Apple Martin, emphasizing a shared wardrobe and generational dialogue that highlights fashion as both inheritance and self-expression. Shot by Mario Sorrenti and creatively directed by Zac Posen, the campaign includes a short film that portrays the intimate and evolving relationship between mother and daughter through their styles. The collection draws inspiration from iconic figures like Grace Jones and Sofia Coppola and reflects Gap's heritage while remaining relevant to contemporary culture. Paltrow and Martin’s collaboration symbolizes the timeless nature of the pieces, which are designed to be passed down and reimagined across generations. The campaign and collection together celebrate connection through style and the enduring influence of family and fashion.