Jaguar Unveils Controversial Type 00 Electric Car

Jaguar's new electric vehicle concept, the Type 00, has stirred controversy following its recent unveiling at Miami Art Week, featuring a bright pink color dubbed 'Miami Pink.' The company aims to reposition itself with a bold rebrand targeting a younger demographic, moving towards an all-electric lineup set to launch in 2026. Critics have labeled the car as 'just a woke Tesla' and questioned the move, while Jaguar's leadership defends the design as 'fearlessly creative' and a celebration of British heritage. Despite the backlash, some commentators suggest the strategy may effectively target an anti-Tesla audience. The Type 00 boasts impressive specifications, including over 430 miles of range and 575 horsepower, with a starting price around £100,000. The divisive rebranding effort, including a controversial advertisement, has sparked heated debates regarding Jaguar's direction and identity in the automotive market.