Hallmark Partners with Chiefs for Holiday Movie

Hallmark's upcoming movie 'Holiday Touchdown: A Chiefs Love Story' premieres on November 30 and marks the first collaboration between Hallmark and the NFL, showcasing a romantic storyline featuring Kansas City Chiefs superfans. The film stars Hunter King and Tyler Hynes, who portray characters that connect over their shared passion for the Chiefs while navigating family traditions and holiday magic. Filmed on location in Kansas City, including Arrowhead Stadium, the movie features cameos from notable Chiefs players and coach Andy Reid, enhancing its appeal to NFL fans. The partnership aims to unite both Hallmark's audience and the Chiefs' fanbase, capitalizing on shared viewership interests. This collaboration is rooted in the Chiefs' recent success and the cultural crossover sparked by Taylor Swift's relationship with tight end Travis Kelce. Hallmark also plans to engage fans with unique game-day activations and co-branded merchandise.