Rocky Brands Reports Modest Sales Growth, Net Income Rises

Rocky Brands reported a modest fourth-quarter sales increase of 1.7% to $128.1 million, aided by strong consumer demand for its Durango and XTRATUF brands, particularly in its direct-to-consumer channel. The company's gross margin improved significantly, rising 120 basis points to 41.5%, while total debt decreased by 25.7%, indicating enhanced financial stability. For the full year, Rocky Brands experienced a 1.7% decline in net sales but reported a 32.9% increase in adjusted net income, reaching $19.0 million. The company's chairman, Jason Brooks, highlighted the successful holiday season and optimistic outlook for 2025, despite ongoing macroeconomic uncertainties. Additionally, Rocky Brands announced a dividend payment that reflects a payout ratio deemed sustainable, although future earnings growth remains a concern due to a historical decline in EPS. Overall, the company maintains a cautious yet positive stance towards its growth opportunities and shareholder value enhancement.