Mercedes-Benz, Google Unveil AI Navigation for CLA Series

Mercedes-Benz has partnered with Google Cloud to integrate AI-powered conversational capabilities into its upcoming CLA series, utilizing Google's Automotive AI Agent based on the Gemini AI system. This new feature will enhance the MBUX Virtual Assistant, allowing drivers to engage in natural language conversations for navigation and information about points of interest, such as restaurants and charging stations, without needing a separate Google account. The AI Agent can handle complex dialogues, remember past interactions, and provide real-time updates from Google Maps, which covers 250 million places globally. This collaboration marks a significant step in transforming vehicles into interconnected, software-driven products, as highlighted by Mercedes CEO Ola Källenius during an event at their Silicon Valley research facility. The upgraded system is expected to roll out first in the redesigned CLA later this year, setting a new standard for human-like interaction in cars.