Ford Announces $5B US EV Investment, 4,000 Jobs, Louisville Produces New Electric Pickup

Ford Motor Co. announced a $5 billion investment to boost its electric vehicle production, including the creation or securing of around 4,000 jobs at its Louisville Assembly Plant and BlueOval Battery Park in Michigan. The Louisville plant will be retooled to produce a new midsize electric pickup truck priced at approximately $30,000, making it one of the most affordable EV pickups on the market, with production starting in 2027. Central to Ford’s strategy is the development of a Universal EV Platform and Production System, which simplifies manufacturing, reduces parts, and increases production efficiency by up to 40%. Despite transitioning from gas-powered vehicles and facing reduced workforce needs due to more efficient assembly, Ford anticipates no layoffs and plans to offer buyouts or transfers where necessary. Ford CEO Jim Farley described this effort as a "Model T moment," aiming for a breakthrough in design, technology, and cost of ownership to ensure a strong, profitable, and sustainable EV business. This investment comes amid broader industry challenges, including the Trump administration’s rollback of EV incentives, but Ford remains committed to electric vehicles as the future of the company.