USC Coach Lincoln Riley Implements Major NIL Changes and New Personnel Hires

USC Trojans head coach Lincoln Riley is making significant changes to the program in anticipation of a stronger 2025 season. After a 7-6 record in 2024, Riley has bolstered his staff with key personnel, including the hiring of Chad Bowden as general manager and NFL veteran Rob Ryan as assistant head coach for defense. Riley emphasizes a more aggressive NIL strategy and enhanced recruiting efforts, as evidenced by recent commitments like 4-star linebacker AJ Tuitele. The Trojans' recruiting class is currently ranked 14th nationally, a testament to their renewed focus on talent acquisition. Riley's strategic hires and focus on building 'the best personnel team in the country' aim to position USC for future success, with aspirations to replicate a national championship trajectory.