Tim Cook Stars in 'Severance' Season 2 Promo

Apple CEO Tim Cook stars in a promotional video for the second season of the Apple TV+ series 'Severance,' marking a significant involvement by the company in promoting its content. In the video, Cook plays a 'severed' employee at Lumon Industries, a central element of the show, and is humorously referred to as 'the core of Apple' by a character named Mr. Milchick. The series, created by Dan Erickson and directed by Ben Stiller, explores themes of work-life balance, a topic that has gained relevance due to the pandemic and changing work policies. The second season, which has a reported budget exceeding $200 million, continues to follow Mark S. and his colleagues as they deal with the implications of their severed identities. The show has been a hit for Apple TV+, with new episodes being released weekly. Cook's participation in the promo highlights Apple's strategic push to engage viewers and boost the show's visibility.