Apple Sues Cinema Chain for Trademark, Logo Use

Apple has filed a federal lawsuit against Sand Media, owner of the Apple Cinemas theater chain, alleging both trademark infringement and brand dilution due to the use of the 'Apple' name and a similar logo. The lawsuit was prompted by Apple Cinemas' rapid nationwide expansion, including new locations near Apple's Cupertino headquarters, which Apple claims has led to widespread public confusion over possible affiliation. Sand Media's attempts to register the Apple Cinemas trademark were previously denied by the U.S. Patent and Trademark Office because of likely confusion with Apple's trademarks. Apple states it issued multiple warnings, including a cease-and-desist letter, before taking legal action. Apple is seeking an injunction to stop use of the name and logo, as well as monetary damages. The case underscores Apple's broader efforts to protect its brand as it expands in the entertainment industry.