Italian gymnast Giorgia Villa has gained viral attention for her past collaboration with Parmigiano Reggiano, where she posed with large wheels of parmesan cheese. The partnership, which ran from 2021 to 2022, resurfaced online after Villa helped Italy win its first Olympic team medal in women's gymnastics since 1928. Social media users have been sharing and joking about the cheese-themed photoshoot, celebrating Villa's unique sponsorship. Despite the partnership ending, Parmigiano Reggiano expressed pride in Villa's accomplishments and highlighted the nutritional benefits of their product for athletes. Villa's story has captivated the public, transcending her athletic achievements to become a viral sensation.