Air France-KLM, Amadeus Partner for Airline Retail Transformation

Air France is enhancing its customer experience through a significant partnership with Amadeus, implementing the IATA 'ONE Order' standard to streamline operations and simplify the booking process. This modernization aims to provide passengers with a single travel record, enabling easier modifications and more personalized offers. Meanwhile, financial analysis shows that Air France-KLM's Return on Capital Employed (ROCE) remains low at 6.1%, underperforming the airline industry average, indicating limited growth prospects. Additionally, while generally stable, the airline's institutional ownership is significantly lower than its peers, raising concerns about investor confidence. The airline faces challenges as analysts highlight its less favorable growth outlook compared to competitors despite having higher revenue and earnings. The evolving landscape of airline consolidation in Europe, with major players like Lufthansa expanding their portfolios, further emphasizes the competitive pressures on Air France-KLM.