Miss Grand International Nguyen Thuc Thuy Tien Arrested in Vietnam Fiber Supplement Fraud Probe

Vietnamese authorities have arrested Nguyen Thuc Thuy Tien, Miss Grand International 2021, along with other influencers and company officials, in connection with a consumer fraud investigation involving Kera Supergreens Gummies, a fiber supplement product. Tien, who holds a 30% stake in the company behind the gummies, heavily promoted the product as containing fiber equivalent to a plate of vegetables, claims that were disproven by independent testing revealing significantly lower fiber content and the presence of high levels of sorbitol, a laxative. Investigations uncovered that substandard ingredients were used, and the product packaging failed to disclose fiber content and sorbitol levels, leading to the product being declared counterfeit. Alongside Tien, several individuals from Asia Lite Joint Stock Company and Chi Em Rot Group Joint Stock Company have been prosecuted for manufacturing counterfeit food and deceiving customers, with some detained and others placed under residence restrictions. The scandal erupted after public backlash and official tests, resulting in halted sales of over 100,000 boxes of the gummies. Authorities allege that Tien and other influencers knowingly misled consumers through coordinated marketing efforts, including social media promotions, to inflate the product's benefits.