Lionsgate has partnered with AI research firm Runway to create a customized generative AI model aimed at enhancing the studio's film and TV production processes. This groundbreaking collaboration allows Runway to access Lionsgate's content library, enabling filmmakers to utilize AI for various pre- and post-production tasks, with hopes of significantly reducing costs. Vice Chair Michael Burns emphasized the potential of AI as a tool to augment creative workflows, claiming it could save the studio 'millions and millions of dollars'. However, the partnership comes amid concerns from industry unions regarding AI's impact on jobs and creative rights, particularly following recent strikes focused on protections against AI misuse. This deal represents a notable shift in Hollywood's approach to AI, despite ongoing legal challenges faced by Runway concerning copyright issues. The move occurs concurrently with California's new regulations on the use of AI replicas of performers, reflecting the complex dynamics surrounding AI in the entertainment sector.