Auburn Ends Two-Decade Under Armour Partnership, Signs 10-Year Nike Deal

Auburn Athletics is entering a new era with a 10-year partnership deal with Nike starting in July 2025, ending their 18-year association with Under Armour, a period that included a national championship and multiple SEC titles across various sports. Auburn's athletic successes under Under Armour featured a Heisman-winning quarterback Cam Newton, two Final Four appearances in men's basketball, and several College World Series appearances by softball and baseball teams, with the university also benefiting financially from stock options linked to the Under Armour contract. Meanwhile, Tennessee athletics continues to excel under athletic director Danny White, achieving multiple top-10 Directors Cup finishes and reaching the College Football Playoff for the first time in school history, with standout players like SEC Offensive Player of the Year Dylan Sampson leading the way. Auburn football fans remain optimistic about the 2025 season, highlighting promising talents such as wide receiver Coleman who showcased strong performances late in his freshman year, signaling potential for future success. Additionally, reflection on Auburn football over the past 25 years emphasizes standout defensive players like Nick Fairley and Quentin Groves, who were recognized for their dominant performances and contributions to the program's legacy. These developments collectively mark a period of transition and optimism for Auburn Athletics as they look to build on a rich history while embracing new opportunities with Nike and emerging player talent.