Auburn Ends UA Partnership, Signs Nike Apparel Deal

Auburn University has officially ended a 19-year partnership with Under Armour by signing a 10-year apparel deal with Nike, making Auburn one of the highest-paid Nike-sponsored programs in the nation. The transition, set to begin in July 2025, has generated excitement among coaches and administrators for its potential to elevate Auburn's brand and recruiting, though some fans have expressed displeasure on social media. Athletic Director John Cohen described the move as a significant step forward for the university and its student-athletes. Auburn's football legacy over the past 25 years includes a national championship with Cam Newton and standout defensive efforts from players like Nick Fairley and Derrick Brown. Recent retrospectives by AL.com and other outlets have celebrated all-time teams and key moments for Auburn and rival Alabama. The Nike partnership represents a strategic and symbolic shift for Auburn athletics as it builds on its storied history.