Burberry Launches Rom-Com Campaign Featuring Kate Winslet, Stars

Burberry has launched its Summer 2025 campaign titled 'It’s Always Burberry Weather: London in Love,' featuring a star-studded cast that includes Kate Winslet, Naomi Campbell, and Richard E. Grant. The campaign consists of seven short films inspired by late 1990s and early 2000s British romantic comedies, highlighting the brand's iconic trench coat and its weather-proof qualities. Chief creative officer Daniel Lee emphasized that the films combine humor and optimism with the unpredictability of British weather, showcasing the brand's craftsmanship in outerwear. The campaign's cinematic approach aims to portray urban love stories amidst London's rain, with scenes that reflect both romance and everyday life. Accompanying the films, Burberry plans to enhance its in-store displays and social media presence, creating a cohesive brand experience. The timing of the launch, just before Valentine's Day, aligns perfectly with its romantic theme.