Rihanna Launches New Savage X Fenty Campaign

Rihanna has launched a new holiday campaign for her Savage X Fenty brand, featuring matching onesies for families, as showcased in recent photos with her sons, RZA and Riot. The family was seen wearing navy blue paisley patterned onesies, with Rihanna's signature red hair in rollers, highlighting her role as a doting mother. The campaign emphasizes inclusivity, offering designs for all family members, and marks a continuation of Rihanna's successful branding initiatives, following a recent collaboration with Diesel. Rihanna shared behind-the-scenes moments of her chaotic yet joyful life as a mother during a talk with Entertainment Tonight, expressing her love for the 'mommy era' and hinting at future family traditions. The Forever Savage Onesies, part of the holiday collection, range from $49.95 to $94.95 and are available in various designs, with the full collection set to release on November 1, 2024.