BMW Plans AI Integration with DeepSeek in China

BMW announced at the Shanghai auto show that it will begin integrating artificial intelligence technology from Chinese startup DeepSeek into its new vehicle models in China later this year. CEO Oliver Zipse highlighted China's leading role in AI advancements and emphasized the importance of strengthening partnerships with local tech firms to remain at the forefront of automotive innovation. The collaboration with DeepSeek is a strategic step by BMW to enhance the technological capabilities and overall intelligence of its vehicles for the Chinese market. This move reflects BMW's commitment to adapting to rapid technological changes and catering to a tech-savvy customer base in China. The partnership underscores the automaker's focus on embedding cutting-edge AI systems into its cars as part of its broader innovation strategy.